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Website redesign + Marketing strategy for Ferala
Find out how we worked hand-in-hand with Ferala, a renowned bespoke suit store, to ensure their online presence matched their service and store.
CUSTOMER NAME
Ferala
SERVICES
Website and Marketing Strategy
TYPE OF BUSINESS
Physical store for made-to-measure suits
CUSTOMER'S WEBSITE
See the website
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The results
The results of our collaboration with Ferala have exceeded expectations, with significant improvements in their online presence and marketing strategy. Here are the key figures that testify to our success:
- Number 1 on Google for keywords such as "Costume sur mesure Luxembourg" and "Costume mariage Luxembourg", attracting a wider audience and expanding their customer base. Thanks to effective SEO strategies and optimization of their presence on key digital platforms, Ferala has positioned itself as a key player in Luxembourg's made-to-measure costume industry.
- 40% increase in brand awareness and recognition, thanks to a website redesign that showcased their exquisite craftsmanship and unique offerings. Ferala is now recognized as a leading reference in made-to-measure suits. Customers regard Ferala as a go-to destination for high-quality suits, reinforcing their market positioning.
- User engagement increased by 60% on various digital channels thanks to targeted social networking campaigns, relevant content creation and regular communication. These initiatives have created significant links with over 50 new qualified prospects per month, increasing opportunities for conversion and interaction with the brand.
- 100% increase in appointments thanks to the adoption of new technologies and strategies. Ferala's successful digital transformation has improved the customer experience, optimized sales processes and consolidated their position as a market leader in made-to-measure suits. They have adapted to the ever-changing digital landscape and achieved outstanding results.
- 75% reduction in no-shows thanks to fully online appointment booking, e-mail and SMS reminder campaigns, and improved pre-appointment qualification.
These quantitative results testify to the effectiveness of our strategic approach and our close collaboration with Ferala. We are proud to have contributed to their success, and will continue to support them in their future development, providing innovative solutions tailored to their specific needs.
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The project
The Ferala project is a made-to-measure suit store located in the heart of Luxembourg City. A former franchise, the management team has shown courage and vision by embarking on a digital transformation to anticipate the return to normal after the difficult period of COVID-19.
They called on our expertise to modernize their online presence, strengthen their digital brand and attract new customers with as little effort as possible. As their digital partner, we worked hand-in-hand with Ferala to understand their needs, their vision and amplify their passion.
Approach
In-depth analysis
- We dived deep into understanding the Ferala brand, its values and its unique propositions. This involved in-depth research and close collaboration with the management team to identify key objectives, the target audience and the message they wished to convey.
Website redesign
- The idea was to have a site that was as beautiful as it was practical for their customers and prospects. Drawing on our expertise in user-centered design, we created a visually appealing, user-friendly website that showcased Ferala's expertise, attention to detail and personalized services. The new website embodied their brand identity while optimizing the user experience to increase the number of appointments booked and make it easier for their customers to book appointments.
Strategic Marketing Strategy
- With a solid foundation in place, we developed a tailored marketing strategy to amplify Ferala's online presence. This included targeted social media campaigns, content creation, and search engine optimization (SEO) techniques to attract and engage their ideal customers. Our team worked closely with Ferala to develop a strategy tailored to their specific needs and to their elegant, bespoke positioning with their boutique in the heart of Luxembourg City.
Aleskandra N.
"He really understood our vision!"
"Nessim is a great professional with a vast knowledge of digital marketing and marketing process automation. He has successfully supported and mentored us in our digital transformation. We appreciated Nessim's willingness to get to know our business well, understand the challenges and propose the best solutions."